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Shaquille O’Neal - Carnival Cruise Line's new CFT

NBA Hall of Fame member Shaquille O’Neal has been appointed Carnival Cruise Line’s CFO (Chief Fun Officer).

The announcement was made with a video featuring O’Neal and Carnival president Christine Duffy. As CFO, he will lend his larger-than-life personality to inspire Americans to ‘Choose Fun’ with Carnival when planning their next vacation, and in their everyday lives.

Shaquille O’Neal - Carnival Cruise Line's new CFT

“We are very excited to have Shaq as part of the Carnival team,” Duffy said. “He will serve as a great ambassador, ensuring everyone knows all about our one-of-a-kind brand of fun.’”

His role has been brought to life via video content, paid social media and experiential activations.

Shaquille O’Neal played for Miami Heat from 2004 to 2008.